Cookie Policy

At RocketLauncher AI, we utilize a range of tracking technologies designed to optimize system functionality, enhance behavioral responsiveness, facilitate dynamic personalization, and support commercial analytics through probabilistic and deterministic attribution modeling.

This Cookie Policy is intended to inform the data subject (hereinafter, “User”) of the existence and application of such technologies in a manner consistent with applicable legislation, including Regulation (EU) 2016/679 (GDPR) and the Belgian Data Protection Act.

By continuing to interact with our systems — including but not limited to our website, platform dashboard, embedded tools, emails, and outbound communications — you acknowledge the potential deployment of tracking artifacts.

1. Definition of Cookies and Related Technologies

Cookies and similar technologies (e.g., web beacons, pixels, tags, local storage, device fingerprinting) are compact data elements stored either transiently or persistently within the User’s terminal equipment. These elements facilitate the bidirectional exchange of contextual parameters between the client and server-side architecture.

Such technologies may operate synchronously or asynchronously and may be implemented through:

First-party scripts (rocketlauncher.ai)

Third-party platforms (e.g., GoHighLevel, Google, Meta, Smartlead, Make.com)

2. Purposes of Implementation

The use of tracking technologies serves multiple interdependent and performance-critical objectives, including:

a. Technical Operations

Ensuring core navigation and platform stability

Preserving session continuity and user authentication

Load-balancing and distributed caching control

b. User Experience Optimization

Adapting interface elements based on screen resolution, device type, and input modality

Localizing content based on IP-inferred geolocation

Preloading content relevant to predicted user behavior

c. Measurement and Analytics

Capturing clickstream and dwell-time metrics

Distinguishing unique vs. returning visitors via hashed identifiers

Logging scroll depth, cursor activity, hover states, form abandonment, and CTA interactions

Correlating interaction latency with frontend render cycle and A/B testing variations

d. Audience Profiling & Segmentation

Generating synthetic user cohorts for predictive modeling

Enhancing CRM records with behavioral metadata

Triggering funnel progression workflows within our marketing automation systems

e. Retargeting and Cross-Context Behavioral Advertising

Executing server-side conversion API events (Meta, TikTok, LinkedIn)

Associating traffic sources with lead scoring metrics

Delivering post-visit campaigns aligned with observed intent patterns

3. Categories of Cookies Used

TypeDescriptionLegal BasisDurationStrictly NecessaryCore cookies required for secure platform operationContractual necessitySession or short-termFunctionalPreferences, language settings, UI adaptationLegitimate interestUp to 12 monthsAnalyticsUser behavior, engagement metrics, scroll/click pathsConsent25 months (GA)MarketingRetargeting pixels, ad attribution, CRM syncsConsentUp to 2 yearsExperimentalUX A/B test allocation and heatmappingLegitimate interest or consent6–12 months

4. Third-Party Processors

Cookies and embedded scripts from the following domains may be triggered:

*.rocketlauncher.ai

*.gohighlevel.com (platform infrastructure)

.google.com / .analytics.google.com

.facebook.com / .meta.com

*.smartlead.ai

*.make.com

*.linkedin.com

.paddle.com / .stripe.com

Each entity acts under its respective data controller role for independent processing purposes. RocketLauncher AI shall not be held liable for the processing activities of such third parties beyond our scope of contractual due diligence.

5. Consent Management

We adhere to GDPR Article 6(1)(a) for all non-essential cookies, obtained through a granular consent interface.

The consent mechanism:

Records timestamped user decisions

Stores preferences securely

Allows modification or withdrawal at any time via the “Cookie Preferences” link

Failure to provide or maintain consent may impact the User’s experience without limiting critical platform functionality.

6. Control and Deactivation

Users can disable or customize cookie behavior via:

Our in-site cookie control panel

Browser settings (chrome://settings/cookies, about:preferences#privacy, etc.)

Third-party opt-out frameworks (e.g., Your Online Choices, NAI)

Note: Deactivating functional or marketing cookies may result in degraded personalization, slower onboarding, or the deactivation of demo content.

7. Data Retention and Security

All data collected through cookies is retained only as long as necessary for its processing purpose.
Analytics and advertising data may be anonymized and aggregated for long-term trend analysis.

We implement:

IP masking (where applicable)

TLS encryption

Regular purge cycles of expired cookie data

8. Jurisdiction and Dispute Resolution

This Cookie Policy forms part of the broader RocketLauncher AI Privacy Policy and Terms of Service.
Any disputes relating to cookie use or user consent will fall under the jurisdiction of the competent courts in Hasselt, Belgium, unless superseded by EU consumer protection law.

9. Contact

For inquiries or data access requests under GDPR Articles 15–22, contact:
📧 [email protected]